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Sport Business (eBook, ePUB)

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This e-book is to analyze the sports features such as productand business. The sports assume new positions and face newchallenges in the context of the sports entertainment industry.Issues such as the current sports market economy and thevalues of sports product become a priority in management andsports marketing process. Thus, making it essential tomodernization and professionalization of the sport, the point ofview of business. Sport at different times has proven to be very distinct fromany other entertainment activity and has moved billions ofdollars annually worldwide. The steady growth of...

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