Solution Business (eBook, PDF)

Building a Platform for Organic Growth

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Success in solution business starts by accepting that solution business is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution business. It further organizes these areas into three sets of capabilities and practices: commercialization, industrialization, and solution platforms.Commercialization refers to a firm's ability to understand customers' value-creating processes and to create solutions that enable improved value creation ...

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