Social Media Analytics for User Behavior Modeling (eBook, PDF)

A Task Heterogeneity Perspective

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This book covers new approaches of user behavior modeling using social media data. Techniques persented in this book will benefit those involved with obtaining information and knowledge from social media data. It presents the latest research for addressing task heterogeneity and the underlying challenges in social media analytics.

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Arun Reddy Nelakurthi is a Senior Engineer in Machine Learning Research at Samsung Research America, Mountain View, California. He received his PhD in Machine Learning from Arizona State University in 2019. His research focuses on heterogeneous machine learning, transfer learning, user modeling and semi-supervised learning, with applications in social network analysis, social media analysis and healthcare informatics. He has served on the program committee for Conference on Information and Knowledge Management (CIKM) and The Pacific-Asia Conference on Knowledge Discovery and Data Mining (PAKDD). He also worked as a reviewer for IEEE Transactions on Knowledge and Data Engineering (TKDE), Data Mining and Knowledge Discovery (DMKD) and IEEE Transactions on Neural Networks and Learning Systems (TNNLS) journals.

Jingrui He is an associate professor in the School of Information Sciences at the University of Illinois at Urbana-Champaign. She received her PhD in machine learning from Carnegie Mellon University in 2010. Her research focuses on heterogeneous machine learning, rare category analysis, active learning and semi-supervised learning, with applications in social network analysis, healthcare, and manufacturing processes. Dr. He is the recipient of the 2016 NSF CAREER Award and a threetime recipient of the IBM Faculty Award, in 2018, 2015 and 2014 respectively. She was selected for an IJCAI 2017 Early Career Spotlight, and was invited to the 24th CNSF Capitol Hill Science Exhibition. Dr. He has published more than 90 refereed articles, and is the author of the book, Analysis of Rare Categories (Springer- Verlag, 2011). Her papers have been selected as "Best of the Conference" by ICDM 2016, ICDM 2010, and SDM 2010. She has served on the senior program committee/ program committee for Knowledge Discovery and Data Mining (KDD), International Joint Conference on Artificial Intelligence (IJCAI), Association for the Advancement of Artificial Intelligence (AAAI), SIAM International Conference on Data Mining (SDM), and International Conference on Machine Learning (ICML).