Margaret Brindle

eBook, ePUB

Social Entrepreneurship for Development (eBook, ePUB)

A Business Model

Beschreibung

Social Entrepreneurship for Development, Second Edition, presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores.

Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. This new edition features brand new chapters on funding and environmental, social, and government goals (ESGs).

With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development, Second Edition, remains a valuable resource for any student of social entrepreneurship or international development.

Technische Details

• Geräte: eReader
• mit Kopierschutz

Barrierefreiheit

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• Entspricht EPUB Accessibility Specification 1.1

Autor

Margaret Brindle has been a university professor for 25 years, holding a PhD and MPM from Carnegie Mellon University. She has been funded by the US Patent and Trademark Office to design and implement Intellectual Property business strategies for low-income producers in East Africa. Author of six books, she constructs IP training to return higher income to producers of distinctive products and cultural brands using methods that businesses use to capture more income.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Erscheinungstermin: 31. Oktober 2024
• Englisch
• ISBN-13: 9781040151822
• Artikelnr.: 72276196

Rezensionen

"A concise, well written book that addresses the gap that has arisen between developed and developing countries in benefiting from branding and IP ownership. It is both timely and much needed. The real-life examples of how IP positioning can be successfully applied will greatly facilitate widespread adoption by social entrepreneurs and provide a really practical tool kit to improve outcomes for social entrepreneurship programmes."

Malcolm Moss, Founding Partner, Beringea, UK



"This insightful and timely book provides a practical guide to both policymakers and entrepreneurs with an African focus on how African producers can better capture the value their labor creates. The authors present a convincing argument, using examples and language readily understandable to the lay reader. Their book reflects a lifetime of work, delivering quantifiable improvements to the livelihoods of diverse groups of people in Africa. It deserves the widest possible readership."

Lord Paul Boateng, British Labour Party, UK