Tudor Bodea, Mark Ferguson

eBook, PDF

Segmentation, Revenue Management and Pricing Analytics (eBook, PDF)

Beschreibung

This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.

Technische Details

• Geräte: PC
• mit Kopierschutz
• Größe: 2.76MB

Autor

Tudor Bodea is a Revenue Optimization Manager in the Global Revenue Management and Systems Department at the InterContinental Hotels Group in Atlanta, USA.

Mark Ferguson is a Distinguished Business Foundation Fellow and Professor of Management Science at the University of South Carolina, USA.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 266
• Erscheinungstermin: 21. März 2014
• Englisch
• ISBN-13: 9781136624841
• Artikelnr.: 40808021