Joseph Katie
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Role of CSR in Today's World and does it Provide any Competitive Advantage to the Organization and Social Benefits to Society: Case of McDonald's (eBook, PDF)

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Master's Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: B, University of Canberra, language: English, abstract: Corporate social responsibility has become highly important debate among scholars as well as business as not only it provides social benefits to communities but also competitive advantage to business and increase their profitability in the era of globalization and intense competition among organizations in global marketplace. Currents study is based on case study of McDonalds. McDonalds is among the most admired compani...

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