David Fishof
eBook, ePUB

Rock Your Business (eBook, ePUB)

What You and Your Company Can Learn from the Business of Rock and Roll

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Would you like your business... ...to burst into public awareness like Lady Gaga? ...to have the long-lived success of Mick Jagger? ...to demonstrate the creativity of The Beatles? We don't normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they knowabout marketing, partnerships, the power of bartering, and overcoming obstaclesisn't taught in any business school. David Fishof has lived at the center of the music business ...

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