Selina Kojic
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Retargeting as a form of digital marketing. Function, advantages, and disadvantages (eBook, PDF)

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Seminar paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, Heilbronn University, course: Business English, language: English, abstract: This paper is dealing with what cookies can do and what this form of digital marketing is. Today, digital marketing is more common than offline marketing. This makes sense, because most people are online all day long. Whether it is with their smartphone or with other devices. Digital marketing offers numerous opportunities to advertise and represent companies. One of these opportunities ...

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