Mutinda Jackson
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Research Methodologies. Identifying Qualitative and Quantitative Research Characteristics (eBook, PDF)

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Academic Paper from the year 2020 in the subject Leadership and Human Resources - Management Styles, grade: A, University of Nairobi, course: Business Management, language: English, abstract: For decades, research has been described as the most expansively used tool in the increment and brush-up of the stock of knowledge regarding someone and/or something. Nonetheless, there are two key conventional approaches of conducting research within the fields of marketing, psychology, business, economics, sociology, science & technology, and so on: qualitative research and quantitative research. Despit...

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