Realizing Digitization-Enabled Innovation (eBook, PDF)
A Service Systems Perspective for Management
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Stefan Michael Genennig explores digitization-enabled innovation with a service systems perspective. First, the author contributes to understanding the alterations in service systems brought about by digitization and the role of human agents. Based on this grounding, he develops a method for the integration of digital technologies for service innovation and designs a tool for the development of digitization-enabled value propositions. The findings provide valuable insights for managers aiming to integrate digital technologies for innovation, and add to service science. Contents Digitization-en...
Stefan Michael Genennig explores digitization-enabled innovation with a service systems perspective. First, the author contributes to understanding the alterations in service systems brought about by digitization and the role of human agents. Based on this grounding, he develops a method for the integration of digital technologies for service innovation and designs a tool for the development of digitization-enabled value propositions. The findings provide valuable insights for managers aiming to integrate digital technologies for innovation, and add to service science.
Contents
- Digitization-enabled innovation: analysis of MDAX-listed companies
- Digital technology integration in service systems: identification of drivers and challenges in SMEs
- Managing digitization-enabled innovation in service systems: development of an integrated method for digital technology management for service innovation and design of a tool for the development of digitization-enabled value propositions
Target Groups
- Researchers and students of strategic management, service research and information systems
- Service and innovation managers, management consultants and executive managers with the aim to develop digitization-enabled solutions
The Author
Stefan Michael Genennig received his PhD in economic science from Prof. Dr. Kathrin M. Möslein at the Friedrich-Alexander University Erlangen-Nürnberg (FAU), Chair of Information Systems - Innovation & Value Creation, where he worked as research associate.
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