Quantitative Research Methods in Communication (eBook, ePUB)

The Power of Numbers for Social Justice

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This fully updated second edition offers an advanced introduction to quantitative methods that focuses on why and how to conduct research that contributes to social justice. It includes updated real-world case studies, interviews with scholar-activists, definitions of key concepts as a deeper focus on ethics, social media and more.

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"Research on issues of social justice could not be more timely, urgent, and fundamental. This volume provides clear and thoughtful guidance on how we can use and learn from social science research to utilize the power of numbers for social good. This volume takes the reader through every stage of the research process, including design, data collection, data analysis, and community-based scholarship. Undoubtedly this book will be foundational for scholars and students who want to use their research for social justice." -Mary Beth Oliver, Bellisario Professor of Media Studies, Penn State University, and President Elect, International Communication Association

"This isn't your father's methods text, and that's a good thing.