Louise Swift, Sally Piff

eBook, ePUB

Quantitative Methods (eBook, ePUB)

for Business, Management and Finance

Beschreibung

The new edition of this highly successful and popular textbook is a comprehensive, easy-to-follow guide to using and interpreting all the quantitative techniques that students will encounter in their later business and financial careers; from fundamental principles through to more advanced applications. Topics are explained in a clear, friendly step-by-step style, accompanied by examples, exercises and activities, making the text ideal for self-tuition or for the student with no experience or confidence in working with numbers. This highly successful learning-by-doing approach, coupled with the book's clear structure, will enable even the most maths-phobic student to understand these essential mathematical skills. Comprehensive in both its scope of coverage and the range of abilities it caters for, this remains a core textbook for undergraduate students of business, management and finance, for whom Quantitative Methods modules will be a key component. It will also appeal to those on related MBA and postgraduate courses. New to this Edition: - Business Modelling 'Moving on...' feature with integrated web and book activities to promote student engagement with the application of mathematical techniques in real-life workplaces - Extensive revamp of two Statistics chapters based on student and lecturer feedback - Crucial updated practical guides to using Excel and SPSS - Integrated companion website resources helps relate theory to real world examples

Technische Details

• Geräte: eReader
• mit Kopierschutz
• Größe: 25.6MB

Barrierefreiheit

• Text-to-Speech

Autor

Louise Swift taught Quantitative Methods to students of business, management and finance for over ten years at the University of East Anglia, UK, where she now works as a statistician.

Produktdetails

• Verlag: Bloomsbury eBooks UK
• Seitenzahl: 728
• Erscheinungstermin: 6. Juni 2014
• Englisch
• ISBN-13: 9781350305458
• Artikelnr.: 62729998

Rezensionen

From the previous edition:
"Far too many students steer clear of quantitative methods because they fear that they will be unable to cope with the complexities of statistics and formulae. Louise Swift and Sally Piff have managed to produce a wonderfully clear text that takes students gently through the basic principles behind the most commonly used quantitative methods, simultaneously providing the basis for an understanding of statistical outputs which every researcher requires, regardless of the methods they chose to use in their own work." -Tony Bryant, Professor of Informatics, Leeds Metropolitan University, UK
"This book is an excellent introduction to the quantitative methods used in business. Swift and Piff succeeded in

preparing a well written and comprehensive text book which requires no prior knowledge of statistics and maths. Indeed all the required quantitative background is provided and students may benefit from the abundance of examples, exercises and work cards that will allow them to practice, achieve a high level of understanding of the topics covered in the book as well as confidence in problem solving skills." -Konstantinos Tolikas, Lecturer in Finance, Cardiff Business School, UK
"Yet again, Swift and Piff have developed and enhanced this essential text, ensuring compatibility with all the latest applications and learning environments. Suitable for both undergraduate and postgraduate study, its practical, no-nonsense approach enables genuine understanding of essential quantitative methods for non-mathematicians. This is a user friendly text for those who struggle with basic concepts and is versatile enough to be useful for those students with a more in depth knowledge of this subject. It lifts the mystery which often surrounds more difficult quantitative concepts for those studying business and finance. Subjects are broken down into manageable sections with colour coded reinforcement panels, work cards and assessment tasks. The clarity of this layout provides a supportive platform for ease of learning and self study." -Hilary Feltham, Director of Administration& Student Affairs, ICMA Centre, Henley Business School, University of Reading, UK
"This new edition of Quantitative Methods has some excellent features. Its four colour text design, companion website and comprehensive range of examples means that it will stay firmly at the top of my reading list for undergraduate Business and Management students." - Dr. Christina Broomfield, Manchester Metropolitan University, UK
"I highly recommend this textbook as it clearly explains complex mathematical and statistical concepts in a simple, easy to follow manner. Ideally suited to students embarking on an undergraduate or postgraduate degree who in the past have had 'a dislike' for maths, the examples used are relevant and -supplemented with the website - provide an excellent accompaniment to any QM Module. Swift and Piff should be commended for the excellent text which is extremely well written and user friendly. It is also good value for money as the students need only one book to cover most of the topics required at graduate/post graduate level." - Ann Thapar, Senior Lecturer for Business Management, Westminster Business School, UK