Christine Daymon, Immy Holloway

eBook, ePUB

Qualitative Research Methods in Public Relations and Marketing Communications (eBook, ePUB)

Beschreibung

This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.

Technische Details

• Geräte: eReader
• mit Kopierschutz
• Größe: 0.85MB

Barrierefreiheit

• Text-to-Speech
• E-Mail des Verlags für Barrierefreiheitsfragen: [e-mail]
• Keine oder unzureichende Informationen zur Barrierefreiheit

Autor

Dr Christine Daymon is an Associate Professor in the School of Media, Communication and Culture at Murdoch University in Western Australia, where she is Academic Chair for postgraduate courses in Communication and Media Management. An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning.

Professor Immy Holloway is based at Bournemouth University, UK at the Centre for Qualitative Research, where she teaches research and supervises research students. She has written numerous books on qualitative research, some of which have been translated into several languages.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 416
• Erscheinungstermin: 13. September 2010
• Englisch
• ISBN-13: 9781136935022
• Artikelnr.: 42508449