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Psychological Processes and Advertising Effects (eBook, ePUB)

Theory, Research, and Applications

Redaktion: Alwitt, Linda F.; Mitchell, Andrew A.
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In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.

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