Linda Nguyen
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Providing Customer Service by use of Social Media Channels (best practices) (eBook, PDF)

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Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Marl, language: English, abstract: 1 Introduction 1.1 Problem Definition The relevance of web 2.0 will increase enormously until 2012. This view is shared by 83 % of the 110 companies that were interviewed within the scope of a study carried out by the agency creative360 in cooperation with the International School of Management. Considering the economic circumstances companies face with respect to the buyer's market more and more effort ha...

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