Dave Donelson
eBook, ePUB

Promotion and Public Relations: The Dynamic Manager's Handbook Of Alternative Ways To Build Your Business (The Dynamic Manager Handbooks, #7) (eBook, ePUB)

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Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company's message beyond traditional advertising."Tune Up Your Publicity Machine" covers the basics of public relations like how to prepare an effective press release and make it appeal to editors as well as where to look in your business for newsworthy topics."Case Study: Automotive Aftermarket" tells how custom car shops use shows and events to publicize their operations."Case Study: Sports Team Sponsorships" explores the ins and outs of backing athletic teams, sponsorin...

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