Owen McAllister
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Profit-Maximizing Sales Strategies and Structure for a Small Business (eBook, PDF)

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Essay from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A, , language: English, abstract: This report therefore aimed at analyzing the sales management of a company in the fresh farm produce and determine its most appropriate sales strategies and structure that would bring about profit maximization. The sales managers determine the sales territory for their business. Each sales executive is allocated with individual sales that each has to meet, and they ensure that there is healthy competition. Depending on the size of the target market, s...

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