Joanne Rodrigues
eBook, ePUB

Product Analytics (eBook, ePUB)

Applied Data Science Techniques for Actionable Consumer Insights

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Use Product Analytics to Understand Consumer Behavior and Change It at Scale Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change.Writing for entrepreneurs, product managers/marketers...

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