Lea Pica

eBook, ePUB

Present Beyond Measure (eBook, ePUB)

Design, Visualize, and Deliver Data Stories That Inspire Action

Beschreibung

Are you suffering from Data Presentation Zombification? Billions of dollars and thousands of hours are lost every year during ineffective business meetings worldwide. Data practitioners painstakingly present their valuable analytical insights, only to fall flat, inspiring more yawns than yeses. In Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action, Lea Pica provides a 4-phase, step-by-step blueprint for planning, designing, visualizing, and delivering compelling data storytelling in business presentations. Following her blueprint, you will learn how to use neuroscience and cinematic storytelling techniques to galvanize your stakeholders into action. By the final page, you'll know exactly how to: * Choose the data that matters most to your decision-makers * Speak to different stakeholder audience personality types (even the most challenging) * Infuse your data presentation with a persuasive narrative storyline * Craft strategic recommendations that get approved and implemented * Design simple, stunning slides that communicate without confusing * Transmit your data story with best-practice data visualization techniques * Avoid the most common data visualization violations and charting pitfalls * Prepare for and deliver your presentation like a professional speaker * Navigate challenging meeting conversations and logistics with ease Whether you work with little or big data, this book will show you how to prevent presentation zombies and inspire the action and credibility you and your organization deserve.

Technische Details

• Geräte: eReader
• mit Kopierschutz
• Größe: 47.61MB

Barrierefreiheit

• Text-to-Speech

Autor

LEA PICA is a data analyst turned Data Storytelling Advocate, international speaker, and workshop facilitator who teaches how to present data and inspire action to thousands of data and marketing practitioners around the world. Her mission is to transform data meeting snoozefests into vehicles for change using the power of neuroscience, storytelling, emotion, and effective communication.

Produktdetails

• Verlag: Wiley
• Seitenzahl: 368
• Erscheinungstermin: 22. August 2023
• Englisch
• ISBN-13: 9781394202195
• Artikelnr.: 69558064

Rezensionen

"Lea writes that we should 'present data by design, not by default', a principle I've taught for years. This book will show you how in a practical and fun way."
--ALBERTO CAIRO, Knight Chair at the University of Miami and author of The Art of Insight: How Great Visualization Designers Think

"So you've got your dataset and you have a room full of people to impress with it. What now? This is the starting point of Lea's amazing book. Her inimitable style, uncompromising approach to teaching, and unmatched experience conspire to create THE handbook for today's data practitioners."
--SIMO AHAVA, Analytics Developer, Co-founder at Simmer and 8-bit-sheep

"Present Beyond Measure is written from the trenches by someone

who has been there and done that; made the mistakes, learned the hard way, and is now sharing insider wisdom to all who would read this book. Plus, it's a delight to read because - Lea Pica knows how to tell a story."
--JIM STERNE, Author of Artificial Intelligence for Marketing

"I've seen Lea Pica capture and engage her audiences with data like no one else. She knows what to do and why it works. This is the book to read if you want to be seen, heard and valued by your stakeholders too."
--ALLISON HARTSOE, CEO of Ambition Data

"I've spent years applying the concepts and techniques from Lea's presentations to my own work as an analyst, and also as a resource and reference as I've coached and guided other analysts. This book packs those ideas and more into a fun and digestible guide for anyone who realizes that an analysis is only as good as the effectiveness with which it is delivered."
--TIM WILSON, Analytics Industry Leader and Co-Host of The Analytics Power Hour Podcast