Eric Siegel
eBook, PDF

Predictive Analytics (eBook, PDF)

The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated

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"Mesmerizing & fascinating..." --The Seattle Post-Intelligencer "The Freakonomics of big data." --Stein Kretsinger, founding executive of Advertising.com * Winner of the Nonfiction Book and Small Business Book Awards * * Used in courses at more than 30 universities * * Translated into 9 languages * An introduction for everyone. Rather than a "how to" for hands-on techies, this book -- now in its Revised and Updated edition -- serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating -- surprisingly accessible -- intr...

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