Popular Music as Promotion (eBook, PDF)
Leslie M. Meier
eBook, PDF

Popular Music as Promotion (eBook, PDF)

Music and Branding in the Digital Age

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'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges - and what is at stake for music makers and for culture.Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music in...

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