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Political communication in the case of the Alcohol Bill in Scotland. Methods of ensuring the minimum pricing (eBook, PDF)

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Seminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Queen Margaret University, language: English, abstract: This paper focuses on the Alcohol Bill in Scotland, and especially on the proposal of a minimum price per unit of alcohol sold, which is one of the provisions in the Alcohol Bill. This analysis aims to show, how different key actors tried to influence MSPs' decision in favour of minimum pricing by portraying different strategies which were used in this debate. On November 25th 2009 the Alcohol (Scotland) Bil...

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