Lorann Downer

eBook, PDF

Political Branding Strategies (eBook, PDF)

Campaigning and Governing in Australian Politics

Beschreibung

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 0.97MB

Barrierefreiheit

• Text-to-Speech

Autor

Lorann Downer is a sessional lecturer at the University of Queensland, Australia. Passionate about political marketing, branding and communications, she previously worked as a political journalist and in senior communications roles for two Queensland Premiers.

Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 146
• Erscheinungstermin: 3. Dezember 2015
• Englisch
• ISBN-13: 9781137580290
• Artikelnr.: 50922645