essential to success both in life and in business. It s a lesson he learned from his strong parents and shares with his wife in the work of their foundation togive kids better opportunities. The result is a book that is exciting, insightful, and valuable.
Walter Isaacson, bestselling author of
The Code Breaker
Michael Dell takes you into the real world of building and transforming an empire, vividly describing conversations and deals with key players so you see the whole picture. It s a great gift for those on a similar journey.
Ray Dalio, founder of Bridgewater Associates and author of
Principles: Life and WorkPlay Nice But Win is exactly right. Exceptional entrepreneurs like Michael Dell have changed the world under great pressure, but with great success. Michael tells you how to be successful and true to your values in this awe-inspiring narrative of what it takes.
Eric Schmidt, cofounder of Schmidt Futures and former CEO and chairman of Google
Michael Dell is the rare leader who set his company on a successful long-term direction by balancing innovative strategy with consistent values. In
Play Nice But Win, he reminds us that courage and conviction are the key to transformative change in any organization.
Indra Nooyi, former chairman and CEO of PepsiCo and author of
My Life in FullMany people have great business ideas. Entrepreneurs see them through. That s the story of Michael Dell, whose book takes us on a riveting journey from the dorm room at the University of Texas to the boardroom of one of the world s largest tech companies. It s a tale of vision and perseverance every aspiring entrepreneur should read.
Sir Richard Branson
This is Dell Direct. With insightful frankness and humor, Michael Dell tells his story, that of his iconic company and the grit required to compete in the ever-growing technology industry.This is a book for entrepreneurs, leaders, and dreamers.
Satya Nadella, CEO of Microsoft
Michael Dell s journey is part of the historic fabric of American business. His story of multiple transformations through the decades has insights for leaders at every stage, from entrepreneur to CEO.
Howard Schultz, cofounder of the Schultz Family Foundation, former chairman and CEO of Starbucks
With rare candor and insight, Michael shares his incredible journey as founder and CEO of one of the most iconic and admired tech companies. It s the unvarnished story of one of the world s greatest entrepreneurs, a visionary with unparalleled determination and a commitment to leading with compassion and integrity.
Marc Benioff, chair and CEO of Salesforce
As Michael Dell likes to say, life is about taking a punch, falling down, getting back up, and fighting again.
Play Nice But Win is as much a story about resilience as it is about business. Michael is candid about the setbacks and challenges he s faced in his life and career. The lessons he s learned along the way are important for everyone who aspires to lead.
Sheryl Sandberg, COO of Facebook and author of
Lean In and
Option BPlay Nice But Win is an autobiographical thriller, and Michael Dell is the gangster protagonist never looking for a fight, but relishing every brawl once he s in it. By outwitting tyrants, takeovers, and dead ends, Michael relentlessly protects, transforms, and expands the product he tinkered with as a teenager into the multinational company Dell is today. Michael consistently wins not by exposing loopholes but always by
making advantage of the rules.
Play Nice But Win is a magic trick, and one hell of a caped crusader coup.
Matthew McConaughey, Academy Award winner, bestselling author of
GreenlightsPlay Nice But Win belongs on the list of great digital-age memoirs. The quietest of the entrepreneurs who created the modern computer business finally tells his story.
Malcolm Gladwell, host of the podcast
Revisionist HistoryThis is the saga of how one of the great founders of our time launched his company, grew it, got it back, and rejuvenated it. Michael Dell s entrepreneurial spirit is infectious, and his behind-the-scenes stories are full of important lessons about leadership, collaboration, competition, and innovation.
Adam Grant, #1
New York Times bestselling author of
Think Again and host of the TED podcast
WorkLifeIn his new book,
Play Nice But Win, Michael Dell provides a powerful portrait of his life the early years, the obstacles and challenges, the successes and triumphs. Thoughtful and revealing, it shares an inside look at what it takes to become a good leader and more important, a good human being.
Jamie Dimon, chairman and CEO of JPMorgan Chase
This book is an incredible window into what it s like to be in a founder s shoes, and the difficult work of growing a company. Michael Dell is not only an innovator, but a leader, and in
Play Nice But Win he shows what it really takes to build the future.
Marc Andreessen, cofounder of Netscape and Andreessen Horowitz
Michael walks you through every step of his journey, from starting a company in his college dorm to pulling off the largest all-tech acquisition in history. Anyone who s interested in business at any level can learn from the insights in this book.
Bill Gates
Fast-paced and humorously told Business news nuts who love swashbuckling stories will feel right at home.
Publishers Weekly
a candid second memoir a lively chapter in computer history."
Kirkus
In
Play Nice But Win, the taciturn Texan entrepreneur finally has his say. It is worth going along for the ride . . . a good reminder that all business really is personal.
Financial Times
a refreshingly candid account of Dell's success in the computer industry, and how his company has remained at the top of the business world.
Booklist, a publication of the American Library Association
a candid memoir from one of the most irrepressible entrepreneurs of the computer age.
Alan Murray,
Fortune
A quick and compelling read . . . a glimpse inside one of the era s great entrepreneurial minds . . . Dell still wanted to play the game, and his enthusiasm for it is infectious.
Porchlight, Staff Pick
