John O'Shaugnessy, Nicholas O'Shaughnessy

eBook, ePUB

Persuasion in Advertising (eBook, ePUB)

Beschreibung

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

Technische Details

• Geräte: eReader
• mit Kopierschutz
• Größe: 1.98MB

Barrierefreiheit

• Text-to-Speech
• E-Mail des Verlags für Barrierefreiheitsfragen: [e-mail]
• Text und Medien in logischer Lesereihenfolge angeordnet

Autor

John O'Shaughnessy is Professor Emeritus of Business at Columbia University and Senior Associate of the Judge Institute of Management Studies at the University of Cambridge. He is the author of 12 books on business. Nicholas Jackson O'Shaughnessy is Professor of Marketing and Communication at the University of Keele. He has published in many European marketing journals and is the author of two books on marketing.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 232
• Erscheinungstermin: 20. November 2003
• Englisch
• ISBN-13: 9781134354092
• Artikelnr.: 47884873