Persuasion (eBook, PDF)
A Key Idea for Business and Society
Versandkostenfrei!
Sofort per Download lieferbar
39,95 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
20 °P sammeln!
Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We're all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis - the 4 Ps of persuasion - to answer this important question.The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humani...
Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We're all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis - the 4 Ps of persuasion - to answer this important question.
The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.
The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.
Andere Kunden interessierten sich für
