Pay Per Click Marketing (eBook, ePUB)

The Big Picture: Get why PPC\u0027s a cash machine and what \u0022impression share\u0022 means, no headache required.
A Plan: Map out campaigns with smart goals and budgets that don\u0027t scare you.
Ad Skills: Write ads that grab eyes, pick keywords that hit, and set bids that keep you sane.
Cool Tricks: Try remarketing or A/B tests to make your ads sing.
Proof It Works: Check metrics like ROI to show your campaigns are bringing in sales or leads.
Something Real: Walk away with a campaign plan you can use for your hustle or to flex at a job.

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Nowadays, the Internet plays a significant role in the advertising of goods and services. Almost every business that can afford it has experimented with running online advertisements in addition to print, radio, and television ones.

But how can you be certain that your advertisement will be viewed by your target audience and that your leads will be followed by these users when there are millions of websites out there being visited by millions of computer users?

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