Organizational values expressed in the website and its relation with corporate branding and social desirability (eBook, ePUB)

Organizational values expressed in the website and its relation with corporate branding and social desirability (eBook, ePUB)

Study of Hotels and Food Business sectors

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Master Thesis from the year 2010 in the subject Economics / Business: Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 10, University of Barcelona (Universitat de Barcelona / Université Paris Descartes), language: English, comment: Important implications for research in Marketing and Organizational Psychology Fields , abstract: During the last years companies are increasing the use of the corporate website on internet to show to the society information about themselves. About the corporate information they show, it's usually described the values of their ...

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