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Opportunities and risks of open innovation to ensure innovative power in small and medium-sized enterprises in the business-to-business sector (eBook, ePUB)

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Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Münster, language: English, abstract: In earlier days, creating innovation took mainly place behind closed doors in the R&D department of a company. However, over the course of time, globalisation opened doors to new technologies, to the global exchange of knowledge, increased the mobility of labour as well as the number of competitors in the market. The innovation environment has transformed and nowadays, ongoing innovation is a critical fact...

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