NuSpeak: The Weaponization of Words (eBook, ePUB)
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In the twenty-first century, language itself has become the battlefield.NuSpeak exposes how modern psychological operations no longer rely on censorship or propaganda alonethey operate through the reengineering of meaning itself. Words are rewritten, re-indexed, and reframed until the public loses not only access to truth, but the very vocabulary needed to recognize its disappearance.Drawing on forensic analysis of search algorithms, dictionary revisions, platform policies, and media stylebooks, Ayla Soroe unveils the invisible architecture of semantic governancethe deliberate reshaping of voc...
In the twenty-first century, language itself has become the battlefield.
NuSpeak exposes how modern psychological operations no longer rely on censorship or propaganda alonethey operate through the reengineering of meaning itself. Words are rewritten, re-indexed, and reframed until the public loses not only access to truth, but the very vocabulary needed to recognize its disappearance.
Drawing on forensic analysis of search algorithms, dictionary revisions, platform policies, and media stylebooks, Ayla Soroe unveils the invisible architecture of semantic governancethe deliberate reshaping of vocabulary, metadata, and discourse to control what populations can find, say, and believe. From the redefinition of "safety" to justify censorship, to the rebranding of "propaganda" as "strategic communications," to the algorithmic burial of contested ideas through keyword eclipse, NuSpeak documents how language itself has been turned into a weapon of mass persuasion.
Through meticulous case studies and data drawn from the NuSpeak Observatory, Soroe demonstrates how every change in definition, every euphemism, every trending hashtag participates in an engineered feedback loop between policy, media, and AI training sets. What begins as a harmless "update" to terminology becomes the scaffolding for social conformity, cognitive coercion, and the silent erosion of free thought.
Balanced, factual, and evidence-driven, NuSpeak separates pattern from paranoia. It does not accuseit audits. The result is a chilling yet empowering field manual for journalists, researchers, and citizens who want to reclaim the right to their own words.
If you can't name it, you can't think it. If you can't find it, you can't fight it.
NuSpeak exposes how modern psychological operations no longer rely on censorship or propaganda alonethey operate through the reengineering of meaning itself. Words are rewritten, re-indexed, and reframed until the public loses not only access to truth, but the very vocabulary needed to recognize its disappearance.
Drawing on forensic analysis of search algorithms, dictionary revisions, platform policies, and media stylebooks, Ayla Soroe unveils the invisible architecture of semantic governancethe deliberate reshaping of vocabulary, metadata, and discourse to control what populations can find, say, and believe. From the redefinition of "safety" to justify censorship, to the rebranding of "propaganda" as "strategic communications," to the algorithmic burial of contested ideas through keyword eclipse, NuSpeak documents how language itself has been turned into a weapon of mass persuasion.
Through meticulous case studies and data drawn from the NuSpeak Observatory, Soroe demonstrates how every change in definition, every euphemism, every trending hashtag participates in an engineered feedback loop between policy, media, and AI training sets. What begins as a harmless "update" to terminology becomes the scaffolding for social conformity, cognitive coercion, and the silent erosion of free thought.
Balanced, factual, and evidence-driven, NuSpeak separates pattern from paranoia. It does not accuseit audits. The result is a chilling yet empowering field manual for journalists, researchers, and citizens who want to reclaim the right to their own words.
If you can't name it, you can't think it. If you can't find it, you can't fight it.
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