Philippe Sachetti, Thibaud Zuppinger

eBook, ePUB

New Technologies and Branding (eBook, ePUB)

Beschreibung

Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.

Technische Details

• Geräte: eReader
• mit Kopierschutz
• Größe: 1.04MB

Barrierefreiheit

• Text-to-Speech: false

Autor

Philippe Sachetti is the founder, consultant and manager of the branding company pH6. He specializes in building strong brands and effective marketing.

Thibaud Zuppinger is a strategic planner at pH6. His areas of interest are philosophy and ethics.

Produktdetails

• Verlag: John Wiley & Sons
• Erscheinungstermin: 14. Februar 2018
• Englisch
• ISBN-13: 9781119510550
• Artikelnr.: 52552057