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Neurosales: The Science of Connecting and Selling (eBook, ePUB)

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Neurosales : The Science of Connecting and Selling" is a revolutionary work that combines the latest advances in neuroscience with modern sales strategies to transform the way professionals connect with their customers. Through a practical, science-backed approach, this book will help you understand how the human brain works during the buying process and how emotions play a decisive role in decision-making .With the rise of neuroscience applied to marketing , it has been revealed that consumers don't make decisions solely rationally. Emotions and subconscious impulses significantly influence o...

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