eBook, PDF

Neuromarketing in Business (eBook, PDF)

Identifying Implicit Purchase Drivers and Leveraging them for Sales

Redaktion: Briesemeister, Benny B.; Selmer, Werner Klaus

Beschreibung

Neuromarketing in Business (eBook, PDF)

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 4.57MB

Barrierefreiheit

• Text-to-Speech

Autor

Since 2010, Dr. Benny B. Briesemeister is working on how to apply neuroscience to enable better business decisions - first at the Freie Universität Berlin (Germany), then as CEO of Neurospective GmbH, and finally as scientific lead of the Deloitte Neuroscience Institute (Germany). In 2015, he was named NMSBA Neurotalent of the Year.  Werner Klaus Selmer has a diploma in communications management from the University of Arts, Berlin (Germany). He worked as a creative planner at the ad-agency CANTUS MEDIA Werbeagentur in Munich (Germany) and was responsible for authoring the award winning Spangler Automation case study.

Produktdetails

• Verlag: Springer Fachmedien Wiesbaden
• Originaltitel: Neuromarketing in der Praxis
• Seitenzahl: 140
• Erscheinungstermin: 3. Januar 2022
• Englisch
• ISBN-13: 9783658351854
• Artikelnr.: 63248879