Narrativnoe liderstvo: Iskusstvo vdohnovlyat' i ubezhdat' s pomoshch'yu istoriy (eBook, ePUB)
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Storytelling is an effective persuasion tool that allows you to promote ideas and inspire action. History does not force us to accept a different opinion, but invites us to look at the situation with different eyes - so that even an inveterate skeptic begins to think. A good storyteller brings people together, helps them understand what meanings and values they share and what they need to be a great team. This book is about how to lead through stories and inspire without pressure or manipulation. In his book, Artyom Mushin-Makedonsky, an expert in strategic storytelling, talks about leadership...
Storytelling is an effective persuasion tool that allows you to promote ideas and inspire action. History does not force us to accept a different opinion, but invites us to look at the situation with different eyes - so that even an inveterate skeptic begins to think. A good storyteller brings people together, helps them understand what meanings and values they share and what they need to be a great team. This book is about how to lead through stories and inspire without pressure or manipulation. In his book, Artyom Mushin-Makedonsky, an expert in strategic storytelling, talks about leadership as the ability to communicate meanings to listeners with the help of stories and narratives and create them together with the team. He tells how to introduce himself to the team through stories and build trust, unite the team around a common goal, convey values, inspire a new way of action, fill with confidence in a period of change.
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