Viktor Smith

eBook, ePUB

Naming and Framing (eBook, ePUB)

Understanding the Power of Words across Disciplines, Domains, and Modalities

Beschreibung

This book offers an innovative, unified theoretical model for better understanding of the processes underpinning naming and framing and the power of words in shaping our perceived reality

Technische Details

• Geräte: eReader
• mit Kopierschutz

Barrierefreiheit

• Text-to-Speech
• E-Mail des Verlags für Barrierefreiheitsfragen: [e-mail]
• ARIA-Rollen für verbesserte strukturelle Navigation
• Navigation über vor-/zurück-Elemente ohne Inhaltsverzeichnis
• Seitennummerierung folgt dem gedruckten Werk
• Text und Medien in logischer Lesereihenfolge angeordnet
• Navigierbarer Index mit direktem Zugriff auf Indexbegriffe
• Navigierbares Inhaltsverzeichnis für direkten Zugriff auf Text und Medien

Autor

Viktor Smith has a PhD in International Business Communication and is an Associate Professor at the Department of Management, Society, and Communication, Copenhagen Business School. His key research interest is the way in which words in combination with other carriers of communicative content (pictures, colours, symbols, numbers, shapes, flavours, etc.) not only reflect, but shape the world around us, and the way we see it. Over the years, he has pursued and developed this interest both in cross-disciplinary theoretical work and relative to practice-oriented endeavours spanning from the convergence of European legal cultures to the development of best practices for fair consumer communication through product packaging design.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 120
• Erscheinungstermin: 17. Februar 2021
• Englisch
• ISBN-13: 9781000362848
• Artikelnr.: 60770736