Harold Chee, Christopher West

eBook, PDF

Myths about doing business in China (eBook, PDF)

Beschreibung

China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 0.64MB

Barrierefreiheit

• Text-to-Speech

Autor

HAROLD CHEE Lectures at Ashridge Management School, UK, specializing in Chinese business, marketing and leadership and is an authority in these areas. CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.

Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 164
• Erscheinungstermin: 19. September 2007
• Englisch
• ISBN-13: 9780230286771
• Artikelnr.: 38152925

Rezensionen

'He reveals a country of linguistic, ethnic, economic and cultural diversity...Myths [About Doing Business in China] makes for fascinating reading, and is admirably concise too...' - Ben Hargreaves, Professional Engineering