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Motivation 3.0: How Cutting-Edge Brain Science Is Rewriting the Rules of Human Drive (eBook, ePUB)

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Motivation 3.0: How Cutting-Edge Brain Science Is Rewriting the Rules of Human Drive"Why This Book Will Change Everything You Think You Know About MotivationForget everything you've been told about willpower, goal-setting, and "just pushing through." The latest breakthroughs in neuroscience have shattered our most basic assumptions about what actually drives human behaviorand the implications are revolutionary.While traditional motivation advice relies on outdated theories from the 1950s, Motivation 3.0 reveals what's really happening inside your brain when you feel unstoppable versus when you...

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