Most Businesses Fail in the First 5 Minutes (eBook, ePUB)

It Just Takes Them 3 to 5 Years to Realize It

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Most businesses fail in the first 5 minutes. Provocative? YES. How is that possible? You as an entrepreneur are caught up in the euphoria of ideas, starting out with a bright, shiny object, your baby gem that will be wildly successful. Unfortunately, upwards of 90% of all failures can be traced to a simple fact-they fail at Positioning, which inevitably leads to total failure. However, failure is not a forgone conclusion. Position to Win is a process that changes the odds drastically, moving you to a defensible position. Position to Win is strategic; it applies to person, idea, concept, produc...

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