Monetizing Your Data (eBook, ePUB)

A Guide to Turning Data into Profit-Driving Strategies and Solutions

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Transforming data into revenue generating strategies and actions Organizations are swamped with data--collected from web traffic, point of sale systems, enterprise resource planning systems, and more, but what to do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: decision architecture, data science, and guided analytics. There are large gaps between understanding a business problem and knowing which data is relevant to the problem and how to leverage that data...

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