Modeline of California (eBook, ePUB)
Pioneer of Modern Lighting
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Readers step into the history of Modeline, the brand that revolutionized midcentury modern lighting. Modeline of California: Pioneer of Modern Lighting unveils Bernie Roberts's journey from a penniless machinist to the founder of a company that defined a generation of design. From its roots in postwar struggles to its lasting cultural impact, this book is an indispensable resource for architecture, design, and history enthusiasts. Key Features: . Exclusive historical insights: Explores Modeline's role in shaping midcentury modern design . Celebrity connections: Readers learn of Modeline's infl...
Readers step into the history of Modeline, the brand that revolutionized midcentury modern lighting. Modeline of California: Pioneer of Modern Lighting unveils Bernie Roberts's journey from a penniless machinist to the founder of a company that defined a generation of design. From its roots in postwar struggles to its lasting cultural impact, this book is an indispensable resource for architecture, design, and history enthusiasts. Key Features: . Exclusive historical insights: Explores Modeline's role in shaping midcentury modern design . Celebrity connections: Readers learn of Modeline's influence on Hollywood set decorators, movie stars, and even Muhammad Ali's connection to the end of Modeline's reign . Over 250 high-quality images: Features previously unreleased photos of Modeline's unique style . Cultural impact: Details Modeline's influence on the furniture and lighting industries . Fascinating narratives: Captivating stories of union struggles, Hollywood ties, and innovation . Author's expertise: Written by a leading authority who documented Modeline's history with original families and designers In this riveting history, readers can discover why Modeline's timeless designs still captivate collectors and worldwide design enthusiasts today.
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