eBook, ePUB

Methods in Consumer Research, Volume 2 (eBook, ePUB)

Alternative Approaches and Special Applications

Redaktion: Ares, Gaston; Varela, Paula
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Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to des...

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