Dorothea Horst
eBook, PDF

Meaning-Making and Political Campaign Advertising (eBook, PDF)

A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity

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Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this ...

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