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Marketing Research for Small Business: An Efficient and Effective Functional Approach (eBook, PDF)

An Efficient and Effective Functional Approach

Redaktion: Smith, David J; VanderWerf, Barbara A.
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Marketing Research for Small Business: An Efficient and Effective Functional Approach is as the title suggests, a work focused on providing small to medium sized firms with the tools and techniques needed to successfully undergo a marketing research campaign. Special consideration is made for firms with limited budgets and knowledge of appropriate research techniques. Two of the most common comments made regarding marketing research for small firms are: 1) It is too expensive and 2) it is too complicated. The authors work hard at setting straight these two chief concerns. Good marketing resear...

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