Marketing Lessons from Food: Understanding Neolocalism and Its Business Implications (eBook, ePUB)

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Marketing Lessons from Food: Understanding Neolocalism and Its Business ImplicationsBy Mohammad ZaripourWhat can your favorite taco stand teach you about marketing? Turns out, a lot. In Marketing Lessons from Food: Understanding Neolocalism and Its Business Implications, Mohammad Zaripour serves up a fresh take on how embracing local culture and identityneolocalismcan transform your business.This book explores how businesses can trade in bland, reheated strategies for something spicier, much like the difference between a generic chain burrito and the unforgettable flavors of a local food truck...

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