Marketing Intelligent Systems Using Soft Computing (eBook, PDF)
eBook, PDF

Marketing Intelligent Systems Using Soft Computing (eBook, PDF)

Managerial and Research Applications

Redaktion: Casillas, Jorge; Martínez López, Francisco J.
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The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable...

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