Paul D Barchitta
eBook, ePUB

Market Me (eBook, ePUB)

How to Market Your Idea ... Your Brand ... and Yourself!

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When it comes to marketing, the biggest myth may be that it's deceptive, misleading, and unethical. Paul D. Barchitta highlights the foundation and building blocks that anchor a solid marketing strategy in this guide that answers questions such as: . What is marketing all about? . Why is it such an exciting time to be a marketer? . What are the four P's of marketing? . Why you must think like the customer! The author also examines topics that can serve as a blueprint for success from defining who is your customer, when and why they adopt your innovation, to the decision making process that the...

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