Mandarin, the Musician and the Mage (eBook, ePUB)

John Fanning has lectured in Branding and Marketing Communications at the Smurfit Business School for the past ten years. He graduated from UCD with a B.Comm degree in 1964, and worked in London in market research and advertising from 1965 to 1971, when he returned to Dublin and joined McConnell¿s Advertising. He was appointed Managing Director in 1980 and became Chairman in 2000 before retiring in 2007 to study for a PhD in UCD. He published The Importance of Being Branded: An Irish Perspective (Liffey Press: 2006) and has written widely on branding and advertising in Irish and UK journals. He is the books editor of Marketing Magazine and is a regular contributor to the Dublin Review of Books. He has served on the boards of The Abbey Theatre, Rough Magic and The Irish Times, and is currently a board member of the Clifden Arts Festival and the Dublin Rape Crisis Centre.