Managing Value Propositions in Service Ecosystems (eBook, PDF)
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Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book ad...
Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems. Contents
- Value propositions and service ecosystems from a service-dominant logic perspective
- The evolution of value propositions
- Perceived value propositions of service ecosystems
- Orchestrating service ecosystems through value propositions
- Towards a management framework for service ecosystems
- Researchers and students in the field of innovation management
- Innovation, ecosystem, and strategy managers
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