Managing the New Customer Relationship (eBook, PDF)
Strategies to Engage the Social Customer and Build Lasting Value
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Effectively engage your customers with the latest relationship marketing techniques Managing the New Customer Relationship builds upon the foundations of customer relationship marketing (CRM) and provides practical methods and effective tools to help companies manage existing customer relationships, develop new ones organically, and grow their businesses. Companies have long recognized that current customers are their most profitable and that strategies are better focused on customer retention than acquisition. Relationship marketing, with all its complexity, requires new strategies, technolog...
Effectively engage your customers with the latest relationship marketing techniques Managing the New Customer Relationship builds upon the foundations of customer relationship marketing (CRM) and provides practical methods and effective tools to help companies manage existing customer relationships, develop new ones organically, and grow their businesses. Companies have long recognized that current customers are their most profitable and that strategies are better focused on customer retention than acquisition. Relationship marketing, with all its complexity, requires new strategies, technology, and techniques. Managing the New Customer Relationship provides effective solutions and wisdom in fostering good customer relations. * Existing customers may be more forgiving and helpful when it comes to new ideas, cost management and testing new concepts * Bundling goods and services or offer them through multiple channels can contribute to profitability, to accommodate customer inertia * Existing customers can reduce marketing costs by using social media, replacing missionary selling with positive word-of-mouth Your current customers are your best customers. And when you give them the attention they deserve in the most effective ways, you'll watch your revenues grow faster than ever before.
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