Managing Robotics in Retail (eBook, PDF)
Patrick Meyer
eBook, PDF

Managing Robotics in Retail (eBook, PDF)

A Service Systems Perspective

Versandkostenfrei!
Sofort per Download lieferbar
81,95 €
inkl. MwSt.
Alle Infos zum eBook verschenken
Weitere Ausgaben:
PAYBACK Punkte
41 °P sammeln!
This book answers the question of how to manage service robots in brick-and-mortar dominated retail service systems to allow for key stakeholders' adoption and to foster value co-creation. It starts by demonstrating the scientific relevance of the topic as well as deriving a set of promising research questions. After introducing service-dominant logic as a theoretical research lens and elucidating service systems along with their underlying concept of value co-creation as relevant key concepts, five studies are presented. The author¿s findings show that understanding and differentiating betwe...

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.